First 4 Figures Announces Yu-Gi-Oh! Blue-Eyes White Dragon, Dark Magician Products

December 28, 2018 at 3:00 pm | Posted in Duel Monsters, Yu-Gi-Oh! | Leave a comment
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First 4 Figures' Yu-Gi-Oh! announcement poster featuring Blue-Eyes White Dragon and Dark Magician

Back in September, 4K Media announced that it had partnered with high-end collectibles maker First 4 Figures to produce a Yu-Gi-Oh! resin statue, leading to a lot of buzz about what monsters might get the company’s special treatment. Since then, F4F has remained tight-lipped, not even acknowledging that it has acquired the Yu-Gi-Oh! license. But all that changed today during its weekly Q&A live stream, with F4F confirming that it has multiple Yu-Gi-Oh! products in the works!

“[We are] already deep in the works, concept-wise. Not in the physical yet, but deep in terms of having the concept there,” said Alex Davis, the owner of F4F.

“Getting the approval to go to the next stage is–” Davis paused, then pointed at his UNIQLO Dark Magician shirt. “Blue-Eyes White Dragon as well. Some others in the works.”

Chocks with Alex Davis, who is pointing at his Dark Magician shirt
First 4 Figures’ head of marketing Tsoek “Chockles” Cheung (left) and CEO Alex Davis

With Yu-Gi-Oh! being a phenomenon that spans the gaming, anime, manga, and movie worlds, Davis hopes that the property’s mass appeal will introduce more people to First 4 Figures and bring in more anime fans as the company continues to expand its anime products.

“And I can say it won’t just be resins,” added Davis. “At least that’s the plan. Don’t quote me on that. If everything goes according to plan. And also because our strategy of bringing in more and more TFs [true form PVC figures], SDs [super deformed PVC figures], PVCs in general, as something that’s developed over time — and actually, the time that we went for the Yu-Gi-Oh! license, [PVCs weren’t] really on our radar. But as we move forward into new licenses, we’re looking at trying to do both [PVCs and resins].”

Davis says he wants to create an ecosystem where F4F can bring in new customers with its lower-cost PVC figures and eventually convert them into buyers of high-end resin statues.

To get in on the Yu-Gi-Oh! hype, chat with Alex Davis, and get the latest Yu-Gi-Oh! development news, head over to Facebook and join the First 4 Figures Official Collectors Club.

Previously:
Yu-Gi-Oh! Resin Statue by First 4 Figures Confirmed

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